Discount code framework
1) Launch: 10–15% off, limited time (48–72 hours).
2) Bundles: “Buy 2+” or free shipping threshold.
3) Win-back: targeted code for returning customers.
4) Seasonal: short campaigns, clear end date.
Avoid these pitfalls
- Always-on discounts (hurts perceived value).
- Complicated rules customers can’t understand quickly.
- No tracking (you need to know what worked).