Launch an online store in a weekend

A practical, global-friendly checklist for local businesses and solo creators: storefront, payments, shipping, and launch.

See the full Learn hub for setup, checkout, discounts, and fulfillment.
Keep payment friction low with a trusted checkout flow.
Launch promos and seasonal offers without training customers to wait.
Reduce manual work with labels, tracking, and better workflows.
This is the fastest way to get a clean, branded ecommerce site live without spending weeks on setup.

Weekend launch checklist

1) Define your 10–20 starter products and pricing.
2) Create a simple storefront layout + key sections (FAQ, shipping, returns).
3) Set up Stripe Checkout for fast, trusted payments.
4) Configure discount codes for launch week (limited time, limited quantity).
5) Set up shipping + tracking so customers get updates automatically.
6) Add a custom domain and verify email sender identity for notifications.
7) Test the full flow: browse → cart → checkout → confirmation.

Common launch mistakes

- Too many products on day one (start small, expand weekly).
- No clear shipping/returns policy (hurts conversion).
- Manual order tracking updates (automate early).